Optimizing Your Squidoo Lens for Search Marketing and Position

Even though the honeymoon ended with Squidoo lenses quite some time ago, if you play your cards right and do the right things you can still slam them up pretty high in Google. We will now outline a few important items you have to do in order to get this done. As you know, social bookmarking service can nevertheless be productive as they can perform a element with obtaining your lens ranked.

We want to mention a particular practice that some people may not have knowledge about. We know that you will not always be able to use your exact keyword phrase if somebody else has claimed it, for the Squidoo URL, so in that case try to work around it and get your phrase in it. If you look around you'll notice that most of the good, profitable keywords are already taken (just like the domain names), but if you go deeper, you'll find more specific, targeted keywords that you use in your domain name. We do not recommend using hyphens or underscores as they may have a negative effect on the reader; but you never know. Make a list of all the targeted keyword phrases that can be used in your URL, and then check them one after another to ensure that they aren't taken. Promoting your lens is critical because without targeted traffic, there's absolutely no way you'll be able to make it successful. Using social media to generate visitors to your lens is a step that you should not ignore; getting traffic from social media sites such as Facebook, Twitter, Reddit. Google and Bing are increasingly getting on the social media bandwagon and are including that in their ranking algorithm. This just goes to show that social media really matters in the eyes of the search engines and associating yourself with it will help you get your lens ranked higher than the others. If you have a great lens, then having all the social media devices in place will encourage people to tweet and tell their friends about your Squidoo lens.

What Google and Bing are always trying to do is serve more relevant results, and so they are looking at much more in the content. In the old days of search engine optimization, you could stuff your content with the same keyword over and over again and reach the top position on Google. Optimizing your site is still not hard to do, and in some ways things have not changed so much. Nowadays the LSI technology or Lateral Semantic Analysis is used to find what the content is about by analyzing the various keywords used. The best advice is to write for the reader and just produce a good piece of content. Don't overdo this, but keep it as natural as possible. You do have to put some meaningful effort into ranking your Squidoo lens, but in the end it will be worth all the hassle.
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